Rocky IV is almost ten years after the original Rocky. But it could be world apart. The style of filmmaking is completely different. The High Concept pitch might well have been: Rocky IV High Concept pitch: America smashes the Soviet Union in five high-energy MTV montages plus lots of flesh on display, a little bit of heart, and lots and lots of room for product placement. There’s much to say, not least in relation to the nod to Gorbachov in the final bout. But I will here limit myself to noting that Sylvester Stallone is at least as narcissistic as any old-fashioned Hollywood diva, and since he directs himself, has more scope to reveal it. Certainly, as you can see below, he changes clothes or ‘looks’ more often than even Marlene Dietrich at her dressiest, though perhaps to lesser effect. The product placement is sometimes in your face, sometimes more subliminal: