Joe Hadley is credited with the make-up in My Dream is Yours and, if so, he should have been fired. Doris Day is saved from the worst excesses because her look, even when fully made-up and in evening-war, was meant to evoke a ‘regular’ sporty girl. But poor Eve Arden walks around with her pronouncedly crimson lips two inches in front of her face, as if with a will of their own and making their way into another dimension.
The stills don’t do justice to how the lipstick seems so pronounced in motion. I saw Romance on the High Seas afterwards, with the make-up credited to Perc Westmore (he ran the whole department and approved the make-up tests but it was surely done by someone else?), and, as you can see in part of the trailer below, though the lipstick is a very loud shade of red, it’s not as bad. The crimson lips were clearly the fashion of the time. I did also wonder if my digital HD TV does not make it seem worse than it might have been to audiences of the time, highlighting and making vibrate certain colours. I did check the settings but they seemed alright. Perhaps we’ll never know. What we do know, is that the Warners DVD played on HD turns the lipstick into a Brechtian distanciation effect.