In the early phase of his career, Burt Lancaster is not only there to be looked at and seen, as all actors are, particularly stars; nor is he just — albeit significantly – characterised by ‘to-be-looked-at-ness,’ something that is seen to be the exclusive and particular lot of women in cinema; and nor is this ‘to-be-looked-at-ness,’ always deflected by action and violence, as is often argued by theorists like Steve Neale. Burt is dressed and undress for the audience’s pleasure. That is true of other stars of the era, one thinks of Rock Hudson, for example, although Burt seems to enjoy it more than Rock. The reason for making this particular video was simply to show how often Burt is propositioned by women, and how that is acknowledged and deflected; how that often sees the characters he plays acknowledge it as an objectifying ploy…one which places him in a position where he has his price and can be bought well….like patriarchal notions of ‘woman’ from the period. He is desirable; can almost always be had on his terms; and can sometimes be bought on others. It’s part of a locus of meanings and actions associated with his star persona at this period that contribute to his representing a particular type of man but one that evokes a certain kind of masculinity in crisis in the post-war period.

José Arroyo